Contact us directly 631-660-2322 [email protected]

For private equity, family offices, search funds, and platforms acquiring trades businesses

We'll get the financials of exclusive business owners who want to sell on your desk. Guaranteed.

A sourcing sprint run for you alone. We find the owners, qualify them, get their financials, and work every one of them with you until the LOI is signed.

Book a call

Book a call

Pick a time. Thirty minutes with the team.

Before we talk, we pull together what we're seeing in your lane: which owners are in conversation, what they're asking for, and what it will take to get a deal done.

12,000+Owners screened
Up to 12Owner conversations a day

Is this you?

Who the sprint is built for

Built for buyers with capital committed and a clear picture of what they want to own.

You'll get the most out of it if

  • You're acquiring trades businesses as a private equity firm, family office, search fund, or platform
  • Your capital is committed and you intend to close in the next 12 months
  • The owners you want do $1M+ in EBITDA: HVAC, plumbing, electrical, mechanical, and other skilled trades
  • You can name the trade, size range, and geography today
  • You'll take seller calls and move to LOI when the numbers work
  • You want owners nobody else is talking to, not a banker's process

Start to LOI

What we handle

You describe what you want to own. We run everything from first outreach to a signed LOI, with you at the table.

  1. Day 1

    You tell us what you want to acquire: the trade, the size, the geography, the kind of owner.

  2. Day 7

    Outreach is live across email, LinkedIn, ads, and the phone, only to owners who fit.

  3. Weeks 2 to 4

    First seller conversations. We take the first call and qualify the owner against your criteria.

  4. By day 90

    Financials and tax returns from 3 to 10 owners who want to sell, and who are talking to you alone.

  5. To LOI

    We work every seller with you, week in and week out, until the LOI is signed.

What we run

  • Market map. Every trades business in your lane, cleaned, ranked, and ready to work.
  • Outreach, in our name. Email, LinkedIn, ads, and the phone, every week. Owners deal with a discreet advisor; your firm surfaces only at a warm introduction.
  • Weekly seller work. An analyst on every interested owner every week: fit against your criteria, financials, tax returns.
  • Seller exclusivity. Owners agree to talk to you alone. When you sit down, you're not in an auction. You're the buyer.
  • The first call. We take it. You take the rest.
  • Every deal to LOI. We stay on each seller with you until it's signed. We're not a lead vendor.

What lands on your desk

  • Financials from 3 to 10 owners inside 90 days, or your money back.
  • Owners doing $1M+ EBITDA who want to sell, qualified before you meet them.
  • One client per lane. If we're sourcing HVAC in the Southeast for you, we're not doing it for anyone else.
  • A live pipeline: sector, geography, size, and stage for every conversation.
  • A principal on your lane, backed by a full research bench.

Book a call

The team

Senior dealpeople, backed by a full research bench

A principal runs your lane and analysts work it every week. Nothing is handed to an offshore pool.

Steven Primasing

Steven Primasing

Founder & Managing Partner

Sold a solar company. Led marketing at Hedgestone Business Advisors. Now runs Primasing & Co.

“When you're paying a premium, the risk belongs to my side of the table, not yours.”
Steven Primasing

What buyers ask first

Common questions

What exactly does the sprint cover?

Finding the owners you want to acquire, running the outreach, taking the first seller call, qualifying each owner against your criteria, collecting financials and tax returns, getting the seller to talk to you exclusively, and working every deal with you until the LOI is signed. The guarantee: financials from an agreed number of owners, 3 to 10, inside 90 days, or your money back.

What's on my side of the table?

One working session to lock what you want to acquire. Seller calls after we've taken the first one. Whatever a seller asks for as the deal moves. Everything around that is ours.

What happens in the first 90 days?

Outreach live within 7 days. First seller conversations in weeks 2 to 4. Financials from 3 to 10 owners by day 90. LOIs follow from there. The exact count depends on your trade, size, and geography, and we agree it with you before we start.

How does the money-back guarantee work?

Before we start, we agree on the number of owners whose financials you'll have in hand by day 90. Miss that number and you get your money back. It's written into the agreement.

Why not hire a BD person instead?

You can. A senior sourcing hire runs $150,000 to $300,000 a year before bonus, plus data, an outreach stack, a dialer, a CRM, and about six months before anything is produced. If that's right for your firm, do it. If you'd rather be in market in 7 days with a team that already does this every week, that's us.

Whose name goes on the outreach?

Ours. Owners deal with a discreet, professional advisor. Your firm's name surfaces only at a warm, NDA-ready introduction, never in cold outreach.

Will you run the same lane for another buyer?

No. One client per trade, size, and geography. Inside the lane we run for you, your firm is the only buyer we're working.

Next step

Ready to know which owners in your lane will sell this year?

Thirty minutes. We'll pull what we're seeing in your lane before the call.

Book a call

If it's not a fit, we'll say so on the call.

© Primasing & Co. Buy-side M&A advisory and off-market origination. primasingco.com

Disclosure. Primasing & Co. provides buy-side acquisition sourcing and advisory services. We are not a registered broker-dealer or investment adviser, and nothing on this page is an offer to buy or sell securities or a solicitation of investment. Pipeline figures are anonymized and provided for illustration; they do not identify any client, target, or transaction. All engagements are subject to confidentiality and a written agreement.

Figures on this page are real. Past results don't guarantee future ones; outcomes depend on your criteria, market, and deal process. This page is not part of, or endorsed by, Meta, Google, LinkedIn, or any other advertising platform.